Take two toy companies.
The first company produces a figure. They ship it out to collectors. The artist decides he doesn't like the way the final piece turned out. They ship out a replacement figure (all free of charge) that's more along the lines of the artist's vision.
The second company produces a figure. They realize the paint work is super sloppy and not up to their standards. They decide to still sell the piece (all sales final), but mark it down 31% off of the original asking price.
Both companies addressed what they felt was an inferior product in a different way. Thoughts? Which scenario would you prefer?