Kidrobot and Sanrio have announced the new Gudetama Plush Charms series, featuring everyone’s favorite lazy egg disguised as your favorite Sanrio friends. Whether Gudetama is hiding (sleeping) behind a Keroppi colored shell, in a full Chococat onesie or dressed up in a Hello Kitty costume, the cuteness of these plush charms is almost too much to handle. Packaged in blind box eggs - with a keychain clip for a bag or purse - these charms each stand in at around 3.5 inches tall. You can currently purchase them for $6.99 each.

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