Play Imaginative and The Coca-Cola Company are embarking
on their 2nd licensing program themed "A Better
Tomorrow". This program features a worlwide online design contest
using PI's designer toy 'trexi' as a canvas.
Revolving around Coca-Cola's global brand campaign "Coke
Side of Life" and the manifesto that Coca-Cola is much more than a
beverage; it reflects the simple, optimistic moments in life -- the
companies are calling for designers who can express their passion for design and
for the Coca-Cola brand by way of their art. Using 'trexi' as a 3D medium,
the challenge is to depict their own personal definition of happiness
creatively, and show the world what their vision of "A Better Tomorrow" looks
like.
Comprising 25 designs in total, the top 15 designs will be
chosen by way of the public's votes to join 10 other internationally
renowned character artists in the new "A Better Tomorrow" trexi series.
The series will be launched in May 2007.
Submissions are open from November 16 (2006) to January 15th (2007).
