J!NX has launched two new lines of apparel for gamers: the J!NX Brand, a collection of core clothing featuring comfortable fits and soft fabrics inspired by the upbeat and relaxed attitude of gaming, and J!NX Pro, an original label catering specifically to professional gamers and esports enthusiasts. Both lines build upon J!NX’s standing as a leading designer and provider of high-quality gaming lifestyle goods online and at retail. Drawing from this experience, both the J!NX Brand and J!NX Pro lines offer consumers a means of paying tribute to not just one particular video game license, but gaming culture as a whole.
The new J!NX Pro line combines high-performance fits and fabrics with the utmost regard for form and feel to convey the dedicated look of professionalism that competitive teams expect. Maintaining focus while playing to win requires comfort and confidence, and so J!NX’s designs utilize true-to-size fits, top-grade moisture-wicking materials and fashion-forward styles on par with those of mainstream sports.
The first official J!NX Brand and J!NX Pro offerings of t-shirts, jerseys, joggers, hoodies and hats are now available online at JINX.com, with plans to expand to brick-and-mortar retail by fall 2017.