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The new Riceroar keychains have arrived at the Noodoll studio. "Riceroar loves to roar! Not because he is trying to be scary but because he has a constant sore throat!"

This little monster is designed to fit your iPhone, iPod or any mp3 player. Riceroar is also happy to keep any possession of yours safe with his super soft brushed cotton lining - and his back pocket. You can pick one up for £11.99 (about $18.50).

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