2007 Toy Fair: Banana Design Lab
Yury Gitman, the man behind My Beating Heart, was at his Banana Design Lab booth to introduce a new product - Chu Chi: The Plushie Night Light. Similar in theory to the heart pillow, Chu Chi is part night-light, part toy. Currently available in bear and dog-like plushies, each toy features a bright yellow lantern (in the head) as well as a soothing ambient heartbeat (in the chest). Just click it's leg and it'll begin to glow!