Mimoco has announced a three week long video contest - kicking off yesterday - to celebrate Earth Day. The GURP for Mother Earth (GURP4ME) contest (ending on Mother’s Day, Sunday, May 10th) promotes recycling via Mimoco’s MIMOBOT GreenBot USB flash drive Recycling Program, or GURP for short.

GURP encourages earthlings to recycle old, worn out, or otherwise unwanted USB flash drives that can be traded in for gift certificates good towards MIMOBOT designer USB flash drives. The GURP4ME contest challenges participants to submit a short, less than one minute, video entry that answers a simple question: Show Mimoco how GURP recycles your flash drives.

Ever since launching GURP last year we’ve received hundreds of unwanted flash drives,” says Evan Blaustein, Mimoco’s CEO. “This Earth Day, we wanted to play off the ‘reduce, reuse, recycle’ theme by giving our community creative freedom to riff on the concept of what “recycling” flash drives means to them. In the process we get to have a little fun, spread news of GURP that much farther, and pitch in to help save the planet.” For every video entry received, Mimoco will contribute to save 1,000 square feet of rain forest through the Arbor Day Foundation’s Rain Forest Rescue program.

To learn more about GURP and the GURP for Mother Earth contest, visit

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