I’ll try to set the scene for you. I had taken off a week from work to hang out (care for) with my two sons (6 and 4 years old) during summer vacation. A FedEx box shows up on our doorstep. My kids’ first inclination is to ask if these are toys. In this case, they are. I open up the box and their eyes nearly pop out of their collective heads.

To say that the Wish Factory Kawaii Cubes were a hit with my little ones might be an understatement. They had begun divvying up the characters before the little plush squares had the chance to breath. And with licenses such as DC Comics and Batman v Superman: Dawn of Justice, there are plenty of well-known characters to choose from.


For purposes of this review, I received Kawaii Cubes from the above-mentioned pair of licenses. But they have plenty of other licenses, including Star Trek and a number of classic Warner Bros. characters (Flintstones, Scooby Doo, Wizard of Oz).

So, if you were perplexed by the name of the plush line, Kawaii is Japanese for cute. Basically, they’re cute, little plush cubes. Just like the name says. Each character fits into the same platform.


The bottoms are weighted with pellets to give each plush a little extra substance. This allows you to stack them (as you can see in the first photo) or peg your brother with them (which I quickly found out is possible).

Each character is done in a minimalistic Japanese anime style (smile, eyes, nose, rosy cheeks). I feel it works on a plush toy of this scale. You want something that’s small, recognizable, and fun…and I feel Wish Factory checked all three of those boxes.


And with the tagline “Collect and Stack!”, it’s nice to see that the company is addressing the obsessive collectors and displayers out there. Although, if you have kids…your neatly stacked Kawaii Cube pyramid will likely end up crashing down.


The Facts

Kawaii Cubes
Series: DC Comics and Superman vs. Batman
Manufacturer: Wish Factory
Material: Plush
Dimensions: 3 inches wide by 2.5 inches tall
Pricing: $4.99 each

You can pick one up at the following:

Amazon.com: Prices vary
Toysrus.com: $4.99 each


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