Pungas are a 3D printed show accessory that are wearable on Hickies laces or different parts of your sneakers. This byproduct of an exclusive collaboration between Hickies and international artists (Josh Longo, Guillaumit, Motomichi Nakamura, Mark Gmehling, and El Grand Chamaco) from the Pictoplasma community challenges "the status quo and change the way we think about footwear".
To get these into production, they went to Kickstarter. The goal has already been met, and the project will be funded on Wednesday, May 14th 2014 at 11:11AM ET. The various Pungas rewards (starting at the $35 pledge level) will be printed by Shapeways - probably the most well-known 3D printing company.
