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Andrew Bell’s popular Never Look Back print, featuring a sad little creature lamenting the loss of his chopped off tentacles, spawned an equally (probably more) popular vinyl toy set. The O-No Sushi figure set (San Diego Comic Con version) sold out in minutes at the show, and the first run of the regular (Red) colorway lasted only a little longer.

Andrew created the fictitious company - O-No Food Company - as the producer of this delectable sushi plate. With the recent restocking of the standard red version, as well as the upcoming release of the green variant, we thought it was the perfect time to check out this fresh delicacy.

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The Facts

O-No Sushi
Manufacturer: O-No Food Company (Dyzplastic)
Artist: Andrew Bell
Material: Rotocast vinyl
Dimensions: 3.25” tall (main figure)
Points of Articulation: 4 (arms and legs)
Designs: Red (standard); Blue (SDCC 09); Green (coming soon)
Accessories: Two sets of interchangeable eyes; bowl of tentacles; piece of sushi
Edition Size: Not announced

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Rather than going with some regular cardboard box packaging, Andrew Bell took an inventive route – package it in an actual take-out sushi tray. Inside, the figures and accessories are secured in a special plastic tray. There is a usable tray liner sticker (it hasn’t been peeled off yet) as well as an O-No Sushi logo sticker.

print never look back1

Our Opinion

I have been sitting on this review for a while, considering I received this O-No Sushi set back at San Diego Comic Con. But I also wanted to be able to direct you to a place where you’d be able to pick one of these up at. These have been so popular, that the first run sold out quickly, and we’ve been waiting for the next shipment to hit our shores.

I just want to point out that the red O-No Sushi figure has a suggested retail price of $25. That’s ridiculous! Good-ridiculous! You’re getting what’s quite possibly the best vinyl toy of the year for the price of a mass-run plush.

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They’ve done an excellent job sculpting the figure and accessories to look just like the source material. The raised eyelids give the character a worried look. All of the bumps are sculpted (and then painted). And the little sushi creature even has Andrew Bell’s iconic feature – the sculpted butt crack. But the most intricate sculpting work is on the little piece of sushi – the bed of rice with a piece of seaweed wrapped around it.

The paintwork is above average. There isn’t much application on the figure: a few red bumps, belly, cut off limbs and mouth. The accessories are where the majority of the paintwork is happening. The only gripe I have is that some black paint rubbed off of the figure’s eyes onto the plastic tray**.

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Overall, O-No Sushi is one of the strongest vinyl releases of 2009. It’s a super cute character, well produced and very reasonably priced. No wonder it’s in such high demand.

**With the new run, a new improved tray design helps prevent eyes from rubbing on the plastic shell.

You can pick one up at the following:

Dragatomi: $24.99
Tainted Visions: $24.95
3DRetro: $24.99
Vinyl Fallout: $24.95

O-No Sushi Grades:

Figure Quality: 8/10
    Sculpt: 8/10
    Paint: 8/10
Accessories/Outfit: 9/10
Packaging: 9/10
Durability: 9/10
Fun Factor: 9/10
Value: 10/10

Overall: 9.5/10

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What do you rate this figure?


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