Zoobies™ was started by two young brothers who wanted to produce something "new, innovative; and extremely cuddly; something that would be both fun for kids and handy for parents at home and on the road." The patented Zoobies™ concept is the only plush animal concept out there that turns into both a pillow and blanket. After designing 12 animals for the brand new 2007 Safari Collection and unveiling them at the 2007 TIA Toy Fair in New York, they realized they were on to something big. Less than 2 months later they are in boutique & gift shops across the country and are already being distributed internationally.
Zoobies™ anticipates being even busier now that they are a finalist for the Juvenile Products Manufacturers Association's (JPMA) Innovation Awards where hundreds of products are submitted, but only a select few chosen.