The new, vinyl segment of Play Imaginative is known as Playstix.  It appears that they are going to get extremely!  Sam Fout's Project: Neptoon line is made up of 6 vinyl figures (Cadet Clyde Olson, Captain Jack Maddox, "Number One", "Number Three", Major Ripper and Special Agent Kakudju).  Keep an eye out for them at SDCC.  For a ton of pictures, check out our accompanying discussion board thread.