Neon Monster kicks off 2010 with an all-ages, eco-friendly plush rendition of their monstrous character, Mitch. On January 25th, Neon Monster will unleash Mitch in 100% recycled fleece plush. Mitch is a depressive aesthete dreamed up by co-founders Isaac and Jacob Pritzker. “He’s a tough cyclops with a soft side,” said Isaac. “We made him out of plush so people can bask in his gruff hugability at a price point easy on the wallet and from materials easy on the planet.”
Supporting the San Francisco art scene is a priority for Neon Monster, who tapped the talents of local artists, Reuben Rude and Lauren Venell to bring Mitch to life. The Mitch toy measures 14" when standing and can sit due to his bean-bag bottom. He is available in two limited edition colorways: albino-pink and grey. Each plush comes packed in a signature kaiju-style reusable plastic bag.
The grey edition is limited to 500 pieces and available for $39.95. The pink version is limited to a run of 200 pieces with a price of $49.95.