G.I. Joe: Retaliation is the 2013 action film based on the Hasbro toy license. The second live-action G.I. Joe film is a follow-up to the 2009 box office success – G.I. Joe: The Rise of Cobra. Even though reviews of the film were mixed to negative, Retaliation grossed big money at the box office.
So it makes sense that a successful film based on an iconic toy line would result in additional toys being released. That’s where Hot Toys steps in. They have the high-end sixth scale toy license for G.I. Joe: Retaliation and have released a total of four toys: Joe Colton, Roadblock, Snake Eyes, and Storm Shadow. For this review, we will be taking a look at the Sideshow Exclusive Joe Colton figure.
Joe Colton, aka the original G.I. Joe, is portrayed by Bruce Willis in Retaliation. Hot Toys released the figure as a part of their 2013 Toy Fairs Exclusives, with Sideshow Collectibles picking up the figure for the North American market.