If there’s one thing that 1980’s toy culture taught us, it’s that you can pretty much turn any object into a transformable toy. We know of the vehicles. The Transformers. The GoBots. We even looked at a transformable Pepsi can (thanks Computer Warriors!). Heck…even McDonalds had a series of menu favorites that transformed into a robot. “Is that an awkwardly small Styrofoam box full of McDonald’s delicious Hot Cakes?”
Well, it was around 1986 when the folks at Tonka decided to create a new spin-off series from their already popular (though not as popular as Transformers) GoBots line. They were known as the Rock Lords and featured a number of characters that transformed between robots and rocks. 1986 was also the year that Masters of the Universe gave us Stonedar – the Heroic Leader of the Rock People.
Apparently, kids around ’86 were consumed with rocks. I remember having a weird rock collection with things like sulfur and quartz glued to a piece of cardboard. They actually sold kids this stuff…and our parents bought it.
But what might have touched off the whole rock creature fad was the nightmare inducing children’s film – The NeverEnding Story. Weird shit came out of West Germany in the 1980’s (99 Luftballoons?), but there was nothing more devious than The NeverEnding Story. It’s the film that introduced youngsters to Rockbiters. They were basically cannibalistic – though they weren’t actually portrayed that way - rock men who ate rocks.