Beginning on Thursday December 1st 2011, Plastic and Plush is going to be undergoing some significant changes.
I have realized, running Plastic and Plush since December 2005 and Toytoons.com starting in mid-2004, that producing an up-to-the-minute toy news blog - in addition to an 8 hour a day job and being a father to a toddler (with another soon on the way) - can be physically and mentally draining. For those who don't know, it's only me running the show here.
There are several forces at play here. I just don't have enough time in the day to post everything I would like to. And there are about 20 other sites that drop the same press releases that I receive. So, you're basically going to see a lot of the same stuff at most sites.
This takes time away from writing real articles and informative reporting. I want to get back to interviewing...to giving opinions...and to bring the focus of Plastic and Plush back to our reviews. I'm looking for informative substance rather than blurbs. Quality over Quantity. And to bring my voice back to the site.
I am currently in the process of preparing a weekly schedule. You'll still see news about all of the upcoming toy releases and art shows...they will just be grouped into weekly posts. Each week, I will be focusing on a different artist (if you're interested, shoot me an email) with exclusive content, interviews, etc. And there will be set days for posting reviews. [...]