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STX Taps Hasbro to Handle UglyDolls Toys

STX Entertainment and Hasbro are joining forces in advance of the upcoming UglyDolls movie. STX has high hopes for the whimsically unconventional line of plush dolls and it's enlisting Hasbro to be its global toy licensee. UglyDolls first hit store shelves in 2001, the brainchild of David Horvath and Sun-Min Kim.

Throughout their decade-plus history of adorable ugliness the toys have been more a novelty item than a mass-market commodity. STX wants to change that by working with Hasbro, one of the world's largest toy manufacturers. Prior to the deal, Horvath and Kim had handled manufacturing of the dolls before tapping Gund, a maker of plush products, to create the items. That pact with Gund has expired. The UglyDolls movie opens in 2019 and is being directed by Robert Rodriguez ("Spy Kids").

STX is a relatively new player in Hollywood. It launched in 2014 and has produced such movies as "Bad Moms," "The Gift," and the upcoming Amy Schumer comedy "I Feel Pretty." Along with its films, the company is backing such TV programs as "Valley of the Boom" and also recently announced it is doing a virtual reality show with Rodriguez and Michelle Rodriguez.

"When Robert Simonds conceived of STX over three years ago, the idea was to build a global media company with entertainment properties that could seamlessly move across all platforms," said Adam Fogelson, Chairman of STXfilms, in a statement. "In UglyDolls, we have exactly that - a universally appealing brand with the potential to reach a massive audience on every screen and experience, and a meaningful way into animation. It is incredibly exciting to take this next big step with a company of Hasbro's global reach, experience and influence to bring the 'Uglyverse' to longtime fans and new audiences."

"UglyDolls is a brand with deep history and tremendous equity, and we are thrilled to work with STX to bring the Uglydolls story to life in all new ways via rich storytelling and immersive play experiences," said Samantha Lomow, Senior Vice President of Hasbro, in a statement.

The UglyDolls brain trust also praised the pact.

"Our roots are deeply intertwined with a profound love for the toy industry," said Horvath. "We've been fans of Hasbro's toy lines for ages, and are great admirers of their creativity and aesthetic sensibility. We are absolutely thrilled to be working with Hasbro and STX Entertainment on the UglyDolls franchise."

In addition to the upcoming feature film, STX has UglyDolls projects in the works across the company's multiple divisions, including its television, virtual reality, and games arms.

Pop! My Little Pony: MLP Movie

Apparently, there will be a My Little Pony movie released in theaters this October (2017). Funko is releasing the Pop! My Little Pony: MLP Movie series based on the film - My Little Pony: The Movie. The series features the loyal Rainbow Dash, the party-obsessed Pinkie Pie, the Princess of friendship Twilight Sparkle, and the kind and caring Fluttershy. Also, there will be Rainbow Dash and Twilight Sparkle chase pieces (a rarity of 1-in-6). And look for the broken-horned unicorn, Tempest Shadow, available only at Hot Topic.

You can currently pre-orders these from, where there are other - non-film - MLP Pop! figures available.

3A’s Transformers Generation One Nemesis Prime

Hasbro, ThreeA, and the online collectibles shop Big Bad Toy Store have announced the new BBTS Exclusive Transformers Generation One Nemesis Prime. The dark mirror of Optimus Prime, a twisted clone of the Autobot leader imbued with all his strength, abilities, and intellect, but lacking all moral restraint and compassion. Nemesis Prime serves only the World Eater Unicron and carries within him the Dead Matrix, possibly the only thing in the universe that can destroy the ancient Primus. Nemesis Prime’s brutality is known and feared by Autobot and Decepticon alike.

TF G1 Nemesis Prime stands in at 16 inches tall, includes over 30% die-cast metal detailing, 59 points of articulation, and features LED illuminated details, a variety of accessories, and detailed weathered paintwork. The exclusive is a limited edition of 300 pieces. IT's currently available to pre-order for $389.99 and is anticipated to begin shipping in Q4 of 2017.

The Nemesis Prime figure features the following:

  • Decepticon Dead Matrix
  • Interchangeable Energon Ax
  • Blaster Rifle
  • Removable Tankard Grenades
  • Magnetically Removable Tire Wells

3A’s Transformers: The Last Knight – Bumblebee

Hasbro x ThreeA present the Premium Scale Bumblebee Collectible Figure from Transformers: The Last Knight. Officially licensed by Hasbro, the 15-inch tall figure features 78 Points of Articulation as well as LED illuminated details (including eyes and headlights). The figure is currently available to pre-order over at, in two different purchasing options. Basically, you can go for the $390.00 full price payment of the $200.00 deposit plus $190.00 remaining balance due at shipping. (Shipping included in pricing)

The Premium Scale Bumblebee Collectible Figure features the following:

  • Detachable Wings
  • Cybertronian Hammer
  • Battle Mask
  • Bambaland Edition: Interchangeable Right Arm Cannon with LED illuminated details*



Transformers The Last Knight – Optimus Prime Premium Scale

Hasbro and ThreeA present the Optimus Prime Premium Scale Figure from the Transformers The Last Knight movie license. Measuring in at approximately 19 inches tall, this mammoth Autobot includes 99 Points of Articulation and LED Illuminated Eyes.

The figure is currently available to pre-order over at (with free shipping). There are two payment options available: $450.00 with free worldwide shipping or $250.00 deposit with $200.00 due at shipping.

The Optimus Prime Premium Scale Figure includes the following:

  • Interchangeable Battle Mask
  • Blaster Shield
  • Cybertronian Sword
  • Detachable Wrist Blade
  • Bambaland Exclusive: Additional Head


Hasbro x ThreeA – Optimus Prime Evasion Edition

Hasbro x ThreeA present, from Transformers Age of Extinction, the Optimus Prime Evasion Edition premium scale collectible figure. Measuring approximately 19 inches tall and featuring over 85 points of articulation, the figure features LED illuminated details, including eyes and headlights. 

The figure is currently available to pre-order over at for $430.00 (includes free worldwide shipping). You have the option of paying in full or putting down a $200.00 non-refundable deposit, with the remaining amount due at shipping.

3A Toy’s Optimus Prime Classic Edition

Hasbro and 3A Toys have announced the first release in the epic Transformers Generation One (TFG1) Premium Scale Collectible Series - the heroic Leader of the Autobots - Optimus Prime. Taking direct inspiration from the 1980s toy and animated series character model, Ashley Wood and the development team at ThreeA have taken a remixed approach that blends their uniquely stylized aesthetics while retaining Optimus Prime’s original iconic look.

The Optimus Prime Classic Edition stands approximately 16 inches tall and features a hefty 30% die-cast body, heavily weathered metallic paint, LED illuminated detailing, and an incredible range of articulation – including an opening Matrix Chamber. The tankards and wheel wells are removable for a more streamlined animation style appearance. The TFG1 Optimus Prime comes complete with interchangeable Energon Axe and his iconic Blaster Rifle.

You'll be able to pre-order the figure at Bambaland beginning on January 26th 2017 (most likely 9PM ET on the 25th) for $390.00 (includes free worldwide shipping). Bambaland Payment Options include paying the full $390.00 or a $190.00 non-refundable deposit option, with the remaining balance of $200.00 due at shipping.



For our first Throwback Thursday retro review, I’m going to take you all the way back to 1985. It’s the year where two of the top three songs were performed by Wham!, WrestleMania debuted, and Back to the Future debuted. It’s also the year where you’d be able to fire up your console television and watch Challenge of the GoBots.

Youngsters nowadays likely look at GoBots and think they were some cheap corner store rip-off of Transformers. Not so! Both GoBots and Transformers started in Japan in the 80’s - GoBots by Bandai and Transformers by Takara. They both came over to the US in 1984 - GoBots from Tonka and Transformers from Hasbro.


Most kids fell into either the pro-Transformer or pro-GoBot group. It was basically the two political party system for male children in the 1980’s. And while I had a handful of GoBots, Transformers were my preferred robots in disguise. GoBots always felt like the red-headed stepchild. And it wasn’t an unusual occurrence to see young GoBot children standing alone against the wall during recess.


Both lines featured robots that transformed into vehicles and back again. The majority of Transformers were fairly intricate figures. There was a lot of twisting and turning and you might have even had to read – eek – instructions! The GoBots felt a little held back by their simplicity. Their robot form looked entirely too vehicle-y with a little head and a big body.



Take, for instance, the GoBot I was able to snag off of eBay. Named Stallion, he’s an “Enemy Robot Sports Car”. Whatever marketing genius dreamt that up was just appealing to kids’ inquisitive minds and their love of a good backstory. In six moves, as shown on the back of the packaging, he’s transformed.


Part of the problem was that, in general, GoBots were much smaller than Transformers. They were in the same scale as Matchbox and Hot Wheels cars. And that’s what we didn’t get! Kids didn’t realize that these were the real robots in disguise. You could hide them right alongside your Matchbox car and only the eagle-eyed kids from “Gifted Class” would be able to tell the difference. Heck…Stallion even has rubbery tires on those wheels. That’s some high–class stuff right there.


It’s unfortunate that GoBots petered out by 1987. Transformers had taken over the market. Though, looking back, I can see why. The Decepticons weren’t the “Enemy Robot” and they weren’t constrained by transforming into vehicles. Megatron was a toy gun. Soundwave was a fake microcassette recorder with little cassettes that turned into badass animals. Then the Dinobots came along and transformed from a robot to entirely less conspicuous extinct metal dinosaurs.


So how does the toy hold up to today’s standards? For likely sitting in a box for the past 30 years, it’s in pretty good shape. You can transform it back and forth without worry of the plastic breaking apart. It feels like a new toy. 

Alas…it’s likely that we’ll never see these GoBots reproduced like we have with various other toy lines from the 1980’s. Hasbro acquired Tonka back in 1991 and they got the names and storylines of the GoBots characters, but the toys and likenesses are still owned by Bandai.

Bambaland Exclusive Transformers Megatron Premium Scale Figure


3A Toys will be releasing for pre-order their Bambaland Exclusive Transformers Megatron Premium Scale Figure on Thursday January 29th 2015 at 8PM ET. Standing in at 18.5-inches in height, the figure features over 70 points of articulation including articulated fingers and a Brute Shotgun accessory. There's also realistic weathering paint effects, metal chains wrapped around the torso, and light up feature on the eyes.


The Bambaland Exclusive Edition includes the Matrix of Leadership accessory and a tattered and weathered cloth cloak. You can pre-order one for $430.00.