The Designer Toy Doldrums
We Could Use Some Help
Hi there, Kirby and Whitney from Rotofugi here. We're writing today because we could really use your help.
We just celebrated our 12th anniversary as a business, but to be completely transparent with you, it's been quite bittersweet. On one hand, we're extremely proud of reaching this milestone, but the plain and simple fact is that we're just barely making it as a business.
Pretty much since 2008 when the global economy took a dive we've been just getting by, and relying heavily on things like a line of credit from our bank, credit cards and loans to keep Rotofugi from becoming a casualty like many other designer toy sellers.
Until this past 6 months or so we always managed to juggle the bills, buy inventory and keep the train moving forward, even if we weren't getting out of debt. But the last 6 months have been, frankly, brutal. Sales of designer toys are down significantly, and while we've made some moves to offer more pop culture figures and things like classes, the fact is that it's not making up for the drop.
As of this week, we've exhausted our credit and made cuts to just about every aspect of our business to the point where it's hard to find anything else to cut without slimming down our already small staff. If we do that we fear that the short term gains would quickly disappear as we wouldn't be able to provide the level of customer service that our customers deserve, and frankly, we see our staff as our family and can't imagine letting anyone go.
So why are we telling you this now?
It's actually really simple.
If you'd like to see us stick around, and you've had your eye on a toy or a piece of artwork, now would be a great time for you to buy it. We're not looking for a handout, but at the same time, we need your business now more than we ever have.
We have some concrete plans in place to offer more services and with a little luck, increase our revenue to a point of sustainability, but if we don't get over this immediate hurdle we may not be able to get that far.
Thanks and we hope you have a great rest of the week.
Whitney & Kirby Kerr