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When is an “Exclusive” not so exclusive?

With New York Comic Con happening earlier this month, I got to thinking...why do companies and artists continue to call something a NYCC Exclusive if it's available to those that didn't attend NYCC?

ex·clu·sive
adjective
- restricted or limited to the person, group, or area concerned.

There are a number of folks who allow people to pre-order their Convention Exclusives and then have the exclusive shipped to that person's home. Eliminating the actual need to go to the convention. And then there are those items that were exclusive to the convention, but didn't sell out...so rather than making them truly exclusive (maybe destroying or keeping the leftovers?), they sell them in an "after the Con sale".

Doesn't this nullify the claim to exclusivity?

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