Every San Diego or New York Comic Con, you come across a new line or company that just hadn't been on your radar previously. For NYCC15, it was IAmElemental. They've produced a series called Elements of Courage, which features female heroes in action figure form. Typically, we (American society) think of boys playing with action figures and girls playing with dolls...but IAmElemental is attempting to change that stereotype. The first series consist of 7 action figures and there's a complete set option available that includes all 7 - plus drawstring bags, some accessories, and a lunch box - for $65.00.