Dan Abramson of Brogamats.com is taking his newest project to Kickstarter in order to raise funds to produce his Yoga Joes series of inaction figures. These peaceful action figures are designed to inspire children, men, and military veterans to try yoga.
I made Yoga Joes in the spirit of getting more people to try yoga. In order to make Yoga Joes a toy that people can easily afford, I need funding to create a metal mold, so that the figures can be made through plastic injection. This is an expensive upfront cost, and so this idea needs to be supported by a community of yoga fans who believe that it deserves to exist.
The figures include: Downward-facing dog, Warrior Two, Cobra Pose, Child's Pose, Meditation Pose, and Headstand. Stretch goals include: Warrior One, Crow Pose, and Tree Pose.
A complete set of six Yoga Joes can be picked up at the $20.00 pledge level ($10.00 for active military or veterans). This project will only be funded if at least $40,000 is pledged by Friday, October 10th 2014 at 5:23PM ET.