It always seemed like the holidays would begin with the airing of the Toys "R" Us Christmas commercial. And even to this day, I still like checking out what's going on in the Toys "R" Us Big Book. So it's great to see that Uglydoll (Ox) smack dab in the middle of the 2011 catalog.
Every Toys "R" Us in the US now has either a huge Uglydoll endcap (display at the end of an aisle) or a huge 30 foot Uglydoll section up front. And if you buy $40.00 of Uglyoll goodies in store, you get a $10.00 gift card at Toys "R" Us.