This is actually a fairly interesting read (for a press release). Apparently, Skullcandy filed a trademark appeal against SkullyBoom, so the little guy (SkullyBoom) had to change their name. Now, they're BoomBotix.
In business, things do not always go the way we want it to. Last month, Utah based headphone company, Skullcandy Inc, filed a formal trademark appeal towards SkullyBoom. Their appeal indicated that there was a “likelihood for confusion to consumers” that may cause “damage” to the Skullcandy brand.
BoomBotix’s CEO, Lief Storer commented on the matter: “From the first day we came up with our company name, we hoped that our unique graphic elements and style would be enough to set our brand apart. After a year on the market, our brand developed its own identity, but Skullcandy still perceives us to be a threat.”
With Skullcandy’s endless resources, SkullyBoom has made the decision to re-brand rather than fight the uphill battle. The company’s new name will be under the brand BoomBotix. Lief commented, “Initially it was a little hard to take it all in, but now we’re pretty excited about the new brand. The new name offers us significant creative freedom beyond the old one. BoomBotix is basically a new form of science where we’re going to study how our core customers live, and create products tailored toward this lifestyle.”
So what does all this mean for the company and customers? Re-branding can take a lot of time and effort. It may take several months before you start seeing the BoomBotix brand on the actual product. The company’s logo is seeing a minor facelift most notably by losing the skull in favor of a circular head. The cross bones have been thickened by 20% as a symbol of increased strength with the change. The SB1 and SB2 will be labeled the BB1 and BB2 (boombot1 and boombot2) respectively. You can check out some of the new site mods already at www.boombotix.com.
In closing, Lief said, “We’re going to do everything in our power to make this transition as smooth as possible. At the end of the day, we’re still focused on the same values that we had from the start, and we hope that our fans will continue to support us for years to come.”