No...that's not some fancy Photoshopping (well, adding NOW OPEN probably is) that is the one and only Uglydoll flag store in Seoul, Korea. Since the first Uglydoll was sewn in Seoul (you remember the story, right?), David and Sun-Min felt Seoul was the perfect place to open up an Uglydoll stand-alone shop.

"Much like how shops appear in our books, this store is located in a wedge under some stairs in one of the most popular areas in South Korea, Insadong."

While David will be revealing more photos on Friday, anyone in Seoul can go see the Uglydoll shop today.