From ToyboxDX.com, the mighty Nekobots spring to life as 3.5" tall soft rubber figures. These feature light-up chests, articulating arms and head, and a four-color box. They're also USB flash drives with a 2GB capacity.
The Blue 28 figure (pictured below) is available for $29.99. They've also released a G Set of 3 Pack for $89.99.
These really bring me back to the days of Go-Bots...but so much cooler. Light up chests? Plus a USB drive? Umm...must have.