Nickelodeon/Viacom Consumer Products and fashion
design brand Nooka Inc. have partnered to create a line of
limited-edition, high-end wristwatches inspired by none other than SpongeBob
SquarePants. In honor of the pop-culture icon's 10th anniversary
celebration this year, Nooka has created two limited-edition timepieces
featuring graphics and colors inspired by SpongeBob and "Bikini
Bottom," with additional collaborations to be released throughout 2009
and 2010.

The watches utilize two brand-new
Nooka styles - the ZUB ZENH (horizontal bars) 20 mm in Yellow and the
ZENV (vertical bars) Aluminum in Night. The
collection, available for both men and women, will be available at
retailers in July, The watches will retail at $170 and $275,
respectively.

Basically...if you're a fan of the TokyoFlash style watches and are a big SpongeBob fan...you'll probably buy this.